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How to optimize your app on Google Play and App Store

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App Store

Creating an APP is getting easier, but perhaps what costs developers the most is improving their positioning.

ASO or positioning for app stores does not differ much from search engine optimization (SEO). The main objective is to increase the number of organic downloads of an application, based on its visibility in rankings and on how the APP is visually presented to users.

As with SEO, we must take into account the end-user, and how they might find the APP. Likewise, we must optimize the contents that define the APP in detail, in order to facilitate the task of the search engine and the store at the same time that the user can better understand the content of the application and discover how necessary it is for their day to day.

How many types of ASO are there?
There are basically three types of ASO, search, rankings or top charts and conversion.

The first is obviously the most similar to SEO, since what you really want is to position yourself in a search engine, in this case a very specific one: the application store search engine.

The ASO oriented to Rankings and Top Charts is similar to the previous one, but the strategies may vary since the objective is to position yourself in lists, rankings, or top charts to gain visibility based on popularity or interests.

The conversion ASO, as its name suggests, is intended to capture the attention and interest of the user to get the APP to be downloaded and installed on their device.

How to optimize the APP for app stores
Below we will list the various factors that we must take care of to position our APP in the different stores. We can take the following tips into account as a checklist to make sure we don’t leave any details unattended.

The description
The description field is important to take care of both for the positioning ASO and for the conversion ASO. In Apple, the description does not position in the search engine, but it is important to take care of it equally since users also need the information in this field to better understand the usefulness of the application.

In the case of Apple, it is convenient to focus on describing the first three lines very well, since they will be the ones that the user can see at a glance without clicking the “more” button to see all the information.

On Google Play, we have two descriptions, one short and one as long as Apple’s (4,000 characters). In this case, both are important for positioning and we will take advantage of both to include our keywords. Of course, also trying to describe the application well for users, as we did with Apple. It is fine for the user to find us in their searches, but they have to be able to know what the application is for and how it can help.

When building the description of our APP we must avoid very common mistakes such as Keyword Stuffing since, in addition to being penalized by the stores, it is very frowned upon by users.

We must also avoid excessively technical descriptions, lying, or saying half-truths and of course, we must take care of our spelling. Sloppy spelling or glaring grammar mistakes give a very sloppy feel that can easily be associated with the app.

Some recommendations about the description:
We will include the keywords, but we will do it in the most natural way possible, describing the benefits and functionalities of the app. If we have received awards or we have good feedback from users, it should also be included as it will help build trust on the part of users.

We will take care of our spelling and grammar and address our target audience directly. If our app is for young children, we will go directly to Parents and Children, and not to executives or professionals.

Catches
The screenshots should help the user to get a global idea of ​​the operation and main functionalities of the App. The best advice that can be given in this case is that the images complement the description (and vice versa), so that the user can understand easily what you are seeing. The images have to inform and not only show how “beautiful” the APP has been.

APP type and category
It is easier for the search engine to define what type of APP we are offering to users and the same happens with the category. The type of app is usually unique, for example in Google it would be either a Game or an application. While in the case of categories, our app can belong to a single category or to several, we must choose those that best fit.

Demo on YouTube
Google Play offers us the possibility of linking a video on YouTube that explains the operation of the application as a demonstration. This video is usually short, 1 minute approx. and is displayed along with the thumbnails. This helps the ASO on Google Play, while helping us to visually demonstrate to users how the APP works. Something really useful if our application is paid. So users can check its operation without having to buy it first.

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Amazon’s Top 3 Rated Infrared Thermometers

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Infrared Thermometers

Monitor your body temperature without contact with one of the three best-rated infrared thermometers on Amazon.

The presence of Covid-19 continues to put us in a position to take precautions and take care of ourselves at all times. Having a good thermometer is key at this time of year, in addition to coronavirus, due to exposure to the flu and various types of colds that usually occur at this time. Being a device that was not used frequently, the one you have at home may no longer work or be somewhat out of date.

In this article, we have selected some of the best-rated infrared thermometers from Amazon based on user opinions. If you need to renew it or want to get hold of this type of thermometers that work by infrared, keep reading this list of the three best-valued ones you can find on Amazon and choose the one that best suits your needs.

IDOIT thermometer
This infrared thermometer is a user favorite thanks to its easy operation, convenience, and good value for money. It has 4.6 stars out of 5 and accumulates more than 1,700 ratings. The device has two measurement modes available, you can measure by placing it close to the forehead without having to come into contact with the skin, making it safer and faster when taking the temperature. It is also capable of measuring the degrees of objects and environments, something perfect if, for example, there is a baby at home, you can see what temperature the room or the bathwater is at.

The thermometer we recommend is equipped with a highly sensitive infrared sensor microprocessor and LCD screen. By measuring temperature head-on without skin contact, you can quickly and accurately read degrees in one second, with an accuracy range of ± 1ºF / 0.5ºC. In addition to this, the device allows you to store information, specifically 99 sets of measured temperature data, which can help you control the change and evolution of your body, such as controlling the rise and fall of fever.

IDOIT thermometer

Easy@Home Thermometer
A similar model to the previous one is this one from Easy @ Home, equally positively valued by users who, with more than 1,400 opinions, classify it as easy to use and perfect for its purpose. To use it, simply press the scan button, placing it frontally three or five centimeters from the forehead of the person who needs to take the temperature. It is also possible to measure the warmth or coldness of objects, environments, and even breaths, all without direct contact.

Reading will be quick and simple, since it also has a backlit LCD screen that, depending on the degrees recorded, will change the color of its light to green, orange or red, coinciding with data from healthier to less. It is capable of storing the last 32 temperature measurements and has an automatic shutdown by not detecting its use in 30 seconds.

Easy@Home Thermometer
Easy@Home Thermometer

Konjac thermometer
As a last option but no less valid, we recommend this Konjac infrared thermometer. Its good ratings make it get 4.9 stars out of 5 and its users have thought that it is very accurate, fast, and extremely easy to use. The operation is similar to the previous ones that we have presented since at temperature it is collected without direct contact by placing the device about five or eight centimeters from the forehead of the person in question.

In turn, it is capable of measuring the degrees centigrade of objects and environments. After pressing the button to activate the temperature measurement, a small beep will be emitted to indicate that the data is ready. It will appear on your LCD screen accompanied by the light of the corresponding color, green if it does not exceed 37.4 º C, orange if it is between 37.5 º C and 37.9 º C and red when reaching feverish temperatures from 38 degrees, in the latter case there will be an alarm sound.

Konjac thermometer
Konjac thermometer
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Protect your laptop with the best computer cases

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best computer cases

We present a variety of computer cases of different sizes and patterns. Pick the one you like the most and it suits your necessities!

Do you constantly work with your laptop and need to take it with you everywhere? If you want to protect it against possible scratches or bumps, don’t miss this variety of computer cases that we have selected. All have the necessary characteristics so that your computer is protected at all times. In addition, they are available in different sizes and colors so you can choose the one that best suits your tastes and needs.

The sleeves have become an essential accessory for students and professionals who work with their laptop every day and need to travel. In addition, the price of these items is quite affordable, so you will protect one of your most precious assets without spending much.

This protective case stands out especially for its different colorful designs and fits perfectly on computers with a 15.6-inch screen . Made of water-resistant neoprene, it offers a lightweight design and protects your computer from dust, bumps, scratches, scrapes, and spills. You can carry your computer only with this case or store it in the case and also in a backpack, so it has greater protection.

The following protective sleeve is compatible with most MacBook models. It has a neoprene foam padding layer and a soft fabric lining that will absorb potential bumps and scratches. It has a small additional bag, ideal for storing smaller accessories that you need to use, such as a mouse, helmets or mobile phone. This model is available in several colors and is the product with the best reviews by Amazon users on our list.

As a fourth option, we present this case that you can also use as a briefcase thanks to its retractable and comfortable handle . The padded interior is 0.6 cm thick and soft to protect your notebook from bumps, dust, scratches or spills. In addition, in its additional pocket you can also store the mouse and other small accessories that you use in your day to day.

Another of the favorite covers of Amazon users is this one made of high quality microfiber fabric and reinforced synthetic leather , which provides a soft touch and a good waterproof effect. Its portable design is ultra-thin and light, so you can transport it comfortably and store it in your bag or backpack. The soft velvet lining inside is particularly noteworthy , as it will protect the cover from possible scratches. This product not only serves as a sleeve for your laptop, but also serves as a mouse pad.

Nor can you miss the Mosiso brand cover with a mosaic effect, which in addition to giving an original and elegant touch, provides all the security your laptop needs. It has a transparent envelope and a foam padding that absorbs the impact of bumps and protects your computer from accidental scratches. It’s slim, lightweight, and can be easily slipped into your backpack or purse.

Finally, we present you this cover from the renowned Mr. Wonderful brand , whose popularity is due to its motivational and positive phrases. This product is perfect for 13.3-inch laptops and it is recommended to wash it with a damp cloth with warm soapy water. Get this cover and enjoy its incredible design. It can also become the perfect gift for a special friend or family.

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The 8 most original technological gadgets for this 2020

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gadgets for this 2020

We show you the best technological gadgets to turn your home or that of your relatives into a Smart Home, the smart home for everything!

The gadgets technology are all those devices that complement a function or activity in our daily lives in the most practical way possible. More and more products of this type are invading the electronic market, in which we can find from a mouse for the computer to a smart plug for your home, always adapted to new technologies.

There are several types of gadgets: virtual and augmented reality; specialized in espionage; Smart Watches; video game accessories; to receive advice to help us change our lifestyle; or software with which we can consult information on the internet, such as the weather or the news.

Many of these devices are conditioned to our home, so they make it an intelligent place that is adapted to all our needs. Next, we show you the best gadgets that you can get for yourself or for your loved ones.

Blink XT2 camera

Blink XT2 camera

For complete peace of mind in your home, the Blink XT2 Wireless Camera is one of the best options on this list. It is adapted for indoors and outdoors, with a two-year autonomy and two-way audio. Ensures day and night coverage: record HD video up to 1080p during the day and also at night, thanks to HD infrared night vision. For the installation of this surveillance system, no type of professional assembly is necessary, since it does not require tools or cables.

Omnialux P202A-2 smart plug

Omnialux P202A-2 smart plug

This connector makes electronic devices in your home smart by allowing them to be controlled remotely. It also allows you to program or time the energy consumption of all connected devices and, in addition, it informs you about their energy consumption. Voice control is adapted to Amazon Alexa, your Google assistant, or the free Smart Life app.

Alfort 360º Tripod

Alfort 360º Tripod

The mini tripod from the Alfort brand is one of the best gadgets for photography lovers, adapted to mobile phones, and with universal compatibility. It is made of sponge and plastic, which makes it a lightweight, corrosion-resistant, and non-slip product. It stands out for its multiple functions and 360º rotation, as well as having a remote control of up to ten meters. Thanks to its flexibility, you will be able to bend and rotate it as many times as you need to obtain the most desired angle.

Echo Dot 3rd generation and two Philips bulbs

Echo Dot 3rd generation and two Philips bulbs

The next batch includes a 3rd generation Echo Dot and a set of two Philips Hue White smart bulbs, everything you need to turn your house into a digital home. It has the Alexa operating system integrated, with which you can control the light of the bulbs from a simple installation. Smart bulbs respond to voice control via Bluetooth, just say “Alexa, dim the lights” for the system to respond.

Amazon Fire TV Stick

Amazon Fire TV Stick

Without a doubt, the Amazon Fire TV Stick with Alexa voice control is one of the best-selling products. Control your TV, sound bar, or any other compatible product, with the specific buttons to turn the device on, mute it, and adjust the volume. You can play and control the content with the Alexa voice control, and thus enjoy a greater number of voice functions in streaming players.

Xiaomi Band 4

Xiaomi Band 4

The Xiaomi Band 4 bracelet has a new AMOLED color screen. It not only increases the brightness but also increases the display area by 39.9%. The screen allows the display of call texts and notifications from many applications. In addition, with a single charge, it can last up to 20 days.

Echo Show 5

Another device that connects you to Alexa is the Echo Show 5, which offers quality images on a 5.5-inch screen and surround sound. Its design is ideal for any room and home: set alarms, timers, play lyrics on the screen, etc. Do not miss all the comforts that artificial intelligence is offering to our homes.

6 in 1 adapter

6 in 1 adapter

It has three USB 3.0 ports, a USB-C-PD fast charging port, and a USB-C data transfer port, and another 4K video port that can mirror or extend your screen and stream in HD. Its design allows you to transport it anywhere, it easily adapts to your briefcase, backpack, pocket or hand luggage in your daily use.

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